Animal Health

We were into animal health before animal health was cool.

We’ve been doing big things for brands that improve the lives of animals for more than 40 years. As one of the oldest, privately-owned agencies to specialize in animal healthcare, S&A is often on the scene to help bring breakthrough therapies, new products and innovative services to market as the industry evolves. We've received numerous awards and honors across our 40+ years and are honored to share these successes with our clients and partners.






Pet Industry Experts

Pet Industry Consultants

Want to take the lead in a new pet care category? Launch an industry-defining product? Update a legacy brand? Our trademark approach as The Brand Whisperers® will help carve out the unique position your brand can “own.”

What we do:

  • Strategic vision and direction
  • Brand building
  • Key market positioning
  • Category expansion

Animal Health Marketing

Animal Health Marketing

We start with a keen understanding of your business objective and we don’t stop until we uncover the “big idea.” The one that resonates most effectively with your target audience(s) and moves them to try, buy and become a fan of your brand.

What we do:

  • 360o creative campaigns
  • Digital and multiple-platform expertise
  • Skilled at FDA, USDA and EPA regulatory messaging
  • Trade show concept, packages and support

Animal Health Public Relations

Fully Responsive

How to tell your brand’s tale in a way that will resonate and generate coverage? Our in-depth understanding of issues in the animal health industry will help zero in on the facets of your story that are most relevant and meaningful for the media and key audiences you want to reach.

What we do:

  • News and editorial release programs
  • Media relationships
  • Thought leader connections
  • Surveys, panels and focus groups
  • Satellite media tours

Pet Product Marketing

Pet Product Marketing
Fully Responsive

It takes a special breed to succeed in the highly competitive pet care marketplace. Whether your product or service is for veterinarians, pet parents or horse owners, we have the team and experience to help create or enhance all aspects of your one-of-a-kind brand.

What we do:

  • Target audience research
  • Product launch or repositioning
  • Brand identity and logo creation
  • Websites
  • Packaging design

Award-Winning Animal Health Work

2022 Vetty Awrds

Although we don’t do it for the recognition and praise, they’re a nice perk. 
The Vetty Awards is the only animal health marketing competition developed to celebrate the creativity of animal health marketing teams and agencies like S&A. Our expertise has earned us a multitude of Vetty Awards, and we’re honored to share the accolades with our clients and partners.   

Give them something to bark about

A strong brand is everything. We build brands from the ground up and turn them into something incredible — and memorable.