Pet owner demand for e-commerce is good for veterinarians

Consumers are driving the demand for online shopping, leading to new expectations for the business-customer relationship. Pet owners increasingly want the convenience of ordering food, toys, treats and even medication for their pets online. For veterinarians looking to grow their practice and maintain loyalty among their clients, e-commerce is a promising new frontier. Since the NAVC Media eCommerce Summit began in 2018, it has helped veterinarians get ahead of these shifting consumer expectations. Listen as Chris Kelly explains why the industry should look to e-commerce as a way forward.